Top 5 helpful hints when working with video
- If you're new to working with video, consider collaborating with an experienced video production team
- You may need to make changes to an existing pre-produced program. The visuals, words and music can be changed to meet the needs of your audience
- Copyright laws apply to commercially distributed educational products. Rights clearance experts can help you learn what's available for your needs and how much it may cost
- Plan to budget for additional expenses including lab fees for high-grade videotapes and the cost of lab technicians
- In advance of placing a video order, determine how video files will be shared among your staff of writers, editors, producers, etc. so you can identify the method of file delivery. Video files take up lots of disk space and bandwidth; you'll need to manage file receipt, storage and sharing.
- Tutorial: Working With Video
- Tutorial: Stock footage
- Rights Clearance Workflow for Educational Media Clients
- Third-Party Rights Clearance
- Nat Geo, The initial research process
- Editing Process To Re-licensing Process
- Re-licensing Process After Editing Process
Working With Video
The difference between completed programs and stock footage
Two options available:
Complete Programs (fully produced)
- Complete Programs (fully produced)
- Stock Footage
A Complete Program:
- Includes sound
- Has spoken word narration
- Is 2 minutes to 60+ minutes long
- Does not have spoken narration
- Is not edited into a story
- Is used by clients who wish to write their own scripts
A Complete Program:
Whether you are looking to enhance your print-based product or create new media-based products or components, licensing fully produced programs allows you to have National Geographic quality while saving money and valuable editorial time when compared to original production.
How to obtain complete programs:
- We send the client written transcripts of programs based upon the requested topics.
- The client reads the scripts and decides which programs to watch.
- We send the client video copies of the programs requested.
- The client watches the preview copies of the programs and makes a short list of top choices.
- We cross-check the copyright restrictions of the desired programs against the client’s usage.
- Based upon content fit, legal rights and pricing, the client makes final selections of programs.
- As needed, we work with the client to extend legal rights for their new product.
- The client receives the final videos.
National Geographic Digital Motion’s vast digital film archive is derived from a variety of award-winning National Geographic Television programming and is catalogued and available for preview online at www.ngdigitalmotion.com. Our partner, Thought Equity (TE) is responsible for licensing National Geographic stock footage worldwide; clip order details are available online.
How to work with stock footage:
To obtain stock footage:
- The client searches www.ngdigitalmotion.com for topics that they wish to cover in their videos.
- TE will send the client video clips relating to the requested topics.
- The client shares the preview video clips with a video production company.
- The production company writes a script based upon the footage.
- The client orders full-quality footage of the clips the production company has chosen.
- The production company edits the footage together.
- The client approves the work of the production company.
Rights Clearance Workflow for Educational Media Clients
Rights that a finished video program may contain:
- Video image ownership
- Releases for people, places and products
Third-Party Rights Clearance
National Geographic Digital Motion offers a unique, one-stop shopping service for material requiring rights research, clearance, and/or additional license fees—such as excerpts, music, and third party material. Let our rights clearance experts negotiate the best rates with third parties on your behalf, so you can focus on the editorial aspects of your project.
How we clear all the rights for program re-use:
Nat Geo, The Initial Research Process
- We send the client copies of programs that relate to the client’s topic. Some programs will be fully owned and released to National Geographic. Others may have shared ownership with a 3rd party.
- The client reviews the programs and draws up a short list of titles that fit their needs.
- We check the rights profiles for these programs to find:
- Which programs are already clear for the new use, and;
- Which require additional fees or permissions.
- Based on this information, the client makes a final selection, and as needed, decides if 3rd-party material will be:
- Replaced (edited)
Editing Process To Re-licensing Process
As needed, we work with the client to:
- Edit out unwanted video; or
- Replace 3rd-party material (additional costs apply)
Both Nat Geo and the client approve changes.
Re-Licensing Process After Editing Process
- Rights Clearance Option 1: Client hires us to clear 3rd party footage. Additional costs apply.
- Rights Clearance Option 2: The client secures additional underlying rights for the program
Final outcome: the program’s rights profile matches the client’s intended use.
For more information or receive a project quote
please contact our Education Project Manager:
National Geographic Digital Motion
1145 17th Street, NW
Washington, DC 20036 USA